Several of the world's largest COTS production country has been regarded China as one of its main market, of which Japan factors because of its geographical and quality has always occupied a part of domestic high-end market share of top roller.

　　With the Chinese and Japan's national relations between the two countries', related trade is affected, high-end cots industry including industrial manufacturing required and therefore affected.

　　Some experts said, from the Japanese cots, Chinese machine will can't do anything. Regardless of whether this argument is based on fact, Japan roller has a very large market share in China, which is undeniable. Since the Diaoyu Island incident, the Japanese roller in China became public enemies, the sharp drop in sales, taking Tianjin rollers as an example, the roller October orders amounted to 1814000000 yen, down 50.6% year-on-year. Among them, Japan's exports to China for 1132000000 days, a decrease of 59.8% compared to the same period.

　　Japan cots snubbed, releasing a part of the market space, our country enterprise how to seize the cots market?

First of all, one must understand is, Japan cots in China selling is not unreasonable. Chinese enterprises need to understand why the Japanese roller roller in our country to sell so well? Is because the technology is good? The quality of the products pass? Or because Japanese companies are good at dealing with customers? Only know these, the director, the strength, only likely to succeed "receive" the market.

　　Practice "internal strength"

　　Learn the advantages of competition, manufacturers have to practice "internal strength"." The big "and" special "is an art of balance of rubber industry, but our country rubber roller manufacturers often go in for grandiose projects, not only to the production of metal cutting roller, but also manufacturing forging roll. It is because of this, I roll enterprise energy too scattered, have no time and energy to develop its own cots, had to take "ism", which produces the rubber roll very easily by other alternative products, which is currently China's rubber industry the biggest problem.

　　According to the rubber roller factory investigation, Japan is in Chinese best-selling cots, main reason is "special", our cots enterprises want to be irreplaceable, must develop their own cots. In addition, rubber roller manufacturers also to learn from the Japanese rollers that things into their own products, enhance their core competitiveness.

　　In addition, the Japanese rubber industry said that, although the second half of 2012 began to appear the phenomenon of reduced orders, but as China recovery of market demand and the demand in the new field of 2013 increased, cots equipment orders will amount to at least maintain the level of 2012. In 2013 the cots equipment orders will be maintained at least 2012 1.2 trillion yen level, to focus on the breakthrough for energy development, aircraft equipment and other new areas of the market, orders in 2013 is expected to top can see 1.3 trillion yen.